Domashny

Domashny
Домашний

Country	Russia
Broadcast area	Russia
Programming
Picture format	1080i HDTV (downscaled to 576i for the SD feed)
Ownership
Owner	CTC Media
Key people	Alexander Rodnyansky, former CEO
History
Launched	13 February 1995; 29 years ago (1995-02-13)
Former names	1995-1999: Channel 31 1999-2005: M1
Links
Website	www.domashniy.ru (only in Russia)
Availability
Terrestrial
Digital terrestrial television	Channel 14

Domashny (Russian: Домашний, IPA: [dɐˈmaʂnʲɪj], lit. 'Home Channel') is a Russian TV network which targets female viewers aged 25–60. It was launched in March 2005. Domashny was aimed to deliver programming to capture an attractive audience in demand by advertisers, but traditionally under-served by broadcasters.

CTC Media created the Domashny brand in 2005 from the ground up. Today, Domashny has a potential audience of 63 million people. In 2006, Domashny's average audience share in its target demographic was 2.4%, compared to 1.7% in 2007.

Domashny Network in 2008 comprised four owned-and-operated stations. Today it has more than 230 affiliates, including 13 owned-and-operated stations.

Russian series

The programming of Domashny focuses on issues of interest to women including health, family, career, style and fashion. The most popular shows on Domashny include the legal show focusing on family issues, family cases, and a show centered on medical malpractice.

Classic movies

Domashny broadcasts only the classic movies from the platinum collection of Hollywood. All the movies on Domashny are aimed at family audience.

Foreign series

Domashny offers its audience the best in medical dramas: the Emmy winning series ER and House M.D. For the younger viewers, it offers the comedy sitcom ALF. Desperate Housewives, Bewitched, Latin American telenovelas shown on Domashny are extremely successful with its target audience.

• Cashmere Mafia
• Cougar Town
• Desperate Housewives
• Dirty Sexy Money
• ER
• The Good Wife
• House M.D.
• Lipstick Jungle
• Muhteşem Yüzyıl
• Murder, She Wrote
• Royal Pains
• Scrubs

External links

Media related to Domashny (TV channel) at Wikimedia Commons

• Official website
• CTC Media Official website