Alberto Lim

Filipino businessman

Alberto Lim
Alberto Lim turns over to Capt. Jovan Sicat twenty bikes for the use of the Manila Police District Tourist Police (August 2011).

Secretary of Tourism
In office June 30, 2010 – August 12, 2011
President	Benigno Aquino III
Preceded by	Joseph Ace Durano
Succeeded by	Ramon Jimenez Jr.

Personal details
Nationality	Filipino
Occupation	Businessman

Alberto Lim is a Filipino businessman. He was a former Philippine Secretary of Tourism.^[1] On June 29, 2010, President Benigno Aquino III picked him as his Secretary of Tourism.^[2] He, however, quit his post on August 12, 2011, for personal reasons.^[3]

Background

Before being appointed by Benigno Aquino III to the Tourism secretary post, Lim was the president of the Makati Business Club, a group known to support Aquino even before the latter's campaign started.^[4]

Tourism Secretary

He took over the helm of the Tourism Department from Joseph Ace Durano. Early speculations also pointed to showbiz talk host Boy Abunda as the new head of the Department of Tourism (DOT) but Abunda declined the post.^[4] In appointing Lim, Aquino said: Tourism is seen as one of the key venues for increasing jobs in the country. We need someone who has proven competence in this field".^[4]

After 2010 Manila hostage crisis ended in blood, Lim was appointed with Soliman by the president "to provide everything necessary for the recovery and return home of the survivors".^[5] It is the first challenge faced by Lim after his appointment.

Lim was criticized for the tourism slogan Pilipinas Kay Ganda on the basis that foreigners did not understand clearly what it meant even though these people were the supposed object of the campaign message. Many notable people asked for his resignation until he finally decided to resign in August 2011.^[6]^[7]

References

^ "Tourism chief quits | The Manila Bulletin Newspaper Online". Manila Bulletin. Archived from the original on 2012-09-16.
^ "Noynoy names Cabinet execs, senior government officials". 2010-06-29. Archived from the original on 2010-07-29.
^ "Local News". SunStar.
^ ^a ^b ^c "Profile of Aquino's Cabinet members". Archived from the original on 2014-02-02.
^ Benigno Aquino III (2010-08-23). "Statement of President Aquino on the August 23, 2010 hostage-taking incident at the Quirino Grandstand". President Office. Retrieved 2010-08-23.
^ MARK MERUEÑAS and AMITA LEGASPI (August 12, 2011). "Tired of traveling, Tourism Secretary Lim resigns". GMA News. Retrieved 2011-08-13. Tourism Secretary Alberto Lim on Friday confirmed that he has resigned from the Cabinet of President Benigno Aquino III. ... his resignation will be effective on August 31.
^ Aurea Calica (August 14, 2011). "P-Noy still looking for next DOT chief". Philippine Star. Archived from the original on January 4, 2013. Retrieved 2011-08-13. Malacañang yesterday urged the public to give President Aquino more time to choose the next tourism chief even as sources revealed he had already spoken with an advertising man as possible replacement for resigned Secretary Alberto Lim. ...

Political offices
Preceded by Joseph Ace Durano	Philippine Secretary of Tourism 2010 – 2011	Succeeded by Ramon Jimenez Jr.

Cabinet of President Benigno Aquino III (2010–2016)

Cabinet
Executive Secretary	Paquito Ochoa Jr. (2010–2016)
Secretary of Agrarian Reform	Virgilio de los Reyes (2010–2016)
Secretary of Agriculture	Proceso Alcala (2010–2016)
Secretary of Budget and Management	Florencio Abad (2010–2016)
Secretary of Education	Armin Luistro (2010–2016)
Secretary of Energy	Jose Rene Almendras (2010–2012) Jericho Petilla (2012–2015) Zenaida Monsada (2015–2016)
Secretary of Environment and Natural Resources	Ramon Paje (2010–2016)
Secretary of Finance	Cesar Purisima (2010–2016)
Secretary of Foreign Affairs	Alberto Romulo (2010–2011) Albert del Rosario (2011–2016) Jose Rene Almendras (2016)
Secretary of Health	Enrique Ona (2010–2014) Janette Garin (2014–2016)
Secretary of Interior and Local Government	Benigno Aquino III (2010) Jesse Robredo (2010–2012) Paquito Ochoa Jr. (2012) Manuel Roxas II (2012–2015) Mel Senen Sarmiento (2015–2016)
Secretary of Justice	Leila de Lima (2010–2015) Alfredo Benjamin Caguioa (2015–2016) Emmanuel Caparas (2016)
Secretary of Labor and Employment	Rosalinda Baldoz (2010–2016)
Secretary of National Defense	Voltaire Gazmin (2010–2016)
Secretary of Public Works and Highways	Rogelio Singson (2010–2016)
Secretary of Science and Technology	Mario Montejo (2010–2016)
Secretary of Social Welfare and Development	Dinky Soliman (2010–2016)
Secretary of Tourism	Alberto Lim (2010–2011) Ramon Jimenez Jr. (2011–2016)
Secretary of Trade and Industry	Gregory Domingo (2010–2015) Adrian Cristobal Jr. (2015–2016)
Secretary of Transportation and Communications	Jose de Jesus (2010–2011) Manuel Roxas II (2011–2012) Joseph Emilio Abaya (2012–2016)

Cabinet-level
Vice President	Jejomar Binay (2010–2016)
Presidential Management Staff Director-General	Julia Abad (2010–2016)
Presidential Adviser on National Security	Cesar Garcia (2010–2016)
Chief of staff of the Armed Forces	Ricardo David (2010–2011) Eduardo Oban Jr. (2011) Jessie Dellosa (December 12,2011–January 17, 2013) Emmanuel T. Bautista (2013–2014) Gregorio Pio Catapang (2014–2015) Hernando Iriberri (2015–2016) Glorioso Miranda (acting) (2016)
Presidential Adviser on the Peace Process	Teresita Deles (2010–2016)
Presidential Spokesperson	Edwin Lacierda (2010–2016)
Secretary of Presidential Communications Development and Strategic Planning	Ricky Carandang (2010–2013) Manuel L. Quezon III (2014–2016)
Secretary of Presidential Communications Operations	Herminio Coloma, Jr. (2010–2016)
National Economic and Development Authority	Cayetano Paderanga Jr. (2010–2012) Arsenio Balisacan (2012–2016) Emmanuel Esguerra (2016)
Secretary to the Cabinet	Jose Rene Almendras (2012–2016)